1.3 Project aims and objectives
What is the desired result of implementing creative leadership programme in the HEI? What is the impact for students and staff, for university, for creative sectors, for other sectors, and for Israel in general? What kind of indicators could be used to assess the impact?
Implementing Creative Leadership into the higher education roadmap constitutes a milestone change in the academic concept. A seminal shift in emphasis from
information and knowledge towards implementation and application of skills and empiric knowledge to the benefit of the workforce and the national economy. A realization that academia and industry are co-dependent and that the modern business world is multi-faceted and interdependent.
Furthermore, as studies throughout Europe have shown, there is a gradual but growing acknowledgement of the fact that the arts and humanities are more than a "nice to have" facet of our life and culture, but that they have much to offer to the "real world" due to their often-different approaches to problem solving, to conflict management, to motivation, to workplace, environment, people and so forth.
As such, implementation of a creative leadership programme into the Higher Education roadmap must eventually impact upon all elements of the education / industry map, bringing both sides closer to each other. The addition of creative leadership modules into the arts, humanities and sciences can open-up new study areas, curricula and internships. These should hopefully lead to a more direct influence of the higher education sector on the applied fields of sociology and anthropology, commerce and industry, consumerism and the national economy.
Obviously, this is not going to be a swift change and the effects may take decades to become apparent. Nevertheless, in a political environment where decisions are often taken with the short-term benefits forefront (the lifespan of a political coalition), the long- term benefits must be given their due relevance and the national vision must overcome local interests. If change on a national policy level is a long-term dream, change through the empiric channels of commerce and industry may present a more practical rout. This is where the Hadassah Academic College is aiming. Our current and future ties with industry, commercial companies and cultural organizations are a manifestation of this philosophy.
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