more so. Thus, the college is placing an emphasis on transferable skills. It is the objective that the professional modules taught in the departments will emphasize the aspects of adaptability, updatability, changing platforms, technologies and tools, whist maintaining a constant message and a defined audience. Leadership People skills to motivate, persuade and influence. This is an essential skill both within the creative team, for example for crisis management, and for an effective interaction with the client/industry. Whereas in the past, the creative professions (especially photography) were regarded as solo efforts, centric and self-contained, the new world order of communication technologies calls for a group effort. Teams of multiple and complementary talents that make up the whole. Thus, the need to work with people, to accept and assimilate different approaches, to influence and be open to influences, all these are essential qualities. On a practical level this vision is currently manifesting itself in a growing number of activities across the departments which call for cross and interdisciplinary collaboration, group dynamics and the establishment of leadership strategies. Business skills Business skills have to be dynamic and evolving. Business models are changing in the creative economy. These skills are more prominent in certain departments than in others. Thus, collaboration between departments is essential for the common good. Many professional departments within the college have strong links with industry (Photographic Communication, Inclusive Industrial Design, Computer Science, Optometry, Communication Disorders, etc.), while others have a robust business skill foundation ( Politics and Communication, Economics and Accounting and the Management of Service Organizations). As outlined already, the Hadassah College is currently implementing a seminal change towards interaction between the departments and the fusion of skills Page 12 of 58