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2.1.2 Main target group
Who is the key target group for the programme?
The prime target group of the CLEVER programme is obviously the students. However, as many of the classes and workshops are highly practical and involve a close long-term interaction between the students and teachers, the staff too are clearly to be regarded as direct beneficiaries of the CLEVER vision. Furthermore,
the long-term intended beneficiaries of the CLEVER enterprise are the end clients, i.e. the industries, economy, social structures and education. Obviously, the process by which the CLEVER impact becomes apparent will be a long one. Nevertheless, it is imperative to keep this target in sight and in mind, so that the vision blossoms into a reality.
All degree courses in the college are comprised of a 3-4 year study programme, Therefore, the Hadassah College can afford the luxury of stratifying the studies in a pyramidical structure. From the outset, it stipulated to all students that they must forge their own paths in the intersecting worlds of personal fulfillment, creativity and professional implementation. The first years are an induction process aimed at familiarizing the student with the new and changing playing fields, as well as to honing their professional skills and theoretic knowledge. It is during the third and fourth year that the student comes face to face with the practical implications of the CLEVER vision, in fieldwork, industry placement, internship and practical projects.
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