films together with the representatives of the client with the aim of promoting the concept of "cultural landscapes" among defined target audiences
Throughout the production process, each one of the students had a defined professional role (directing, photography, etc.)
The course of work on the projects (according to milestones set out as part of the research), included research, characterization, values, messages and visual language according to the definition of audience, planning and managing actual production, photography (including organization of outdoor photography days etc.) and editing. Production of the two image films is due to end in the last quarter of 2017. During the course, students received tools, insights and an opportunity to cope with real world situations, outside the academic incubator, aimed at helping prepare them for future initiatives and projects.
See: https://youtu.be/dIWIXZGTsE8
Stage 2 - continuation of program
During the 2017-2018 school year, at the end of the project, two candidates (third year) were selected from the groups. These were students who have demonstrated the best ability for all course characteristics. The two selected students were delegated to head two new groups of twelve chosen second year students in a new leadership oriented project called 2B Friendly, implementing the tools for leadership and process development which they themselves experienced.
See promotional films at: http://photo.hac.ac.il/2b/
2B Friendly mission statement:
Using civic engagement as a tool of change for a better economy, making businesses in Israel more environment friendly, worker friendly and disabled friendly. http://www.2b-friendly.com/english/
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